Press articles

JvG Classic Collection 2023

The revolution of classic glasses The new "Johann von Goisern" Classic Collection presents itself in 7 timeless models and 35 exciting colors. In the creation, all the positive benefits of the previous Classic collection migrated and cooperated with the modern...

Autumn/Winter Collection 2023

The new JvG autumn/winter collection 2023 is here. The new Johann von Goisern autumn/winter collection presents itself in the trend colours of the year. The extremely strong "Viva Magenta" meets peach tones like "Tender Peach" and other striking fruity notes like...

Trend Report Autumn/Winter 2023

"Viva Magenta", the trend colour of 2023 can also be seen in all its facets in autumn and winter. Pink comes from the red family. It stands for joy, fascination and optimism. Those who wear the colour pink in fashion love to stand out and send a signal of strength....

Advertising campaign “Traditional costume pair” Salzkammergut

With its origins in one of the most beautiful regions in the world. Johann von Goisern's new advertising campaign shows what the brand stands for: Joie de vivre Regionality Nachhaltigkeit The colourful frames here show their origins in the Salzkammergut. The frames...

Trendreport Spring/Summer 2023

"The colours for spring/summer 2023 are recalibrated for the new era we are entering. We mix escapism with reality. Wholeness and joy and welcome the exploration of extreme contrasts in mood and colour. This season's colours are grounding and basic while an uplifting,...

Spring/Summer collection 2023

The new JvG spring/summer collection 2023 is here. 10 new models offer fans of fancy, regionality and joie de vivre exactly what they are looking for. The 6 new women's models, 3 new men's models and 1 new unisex model feature the crème de la crème of trend colours....

Autumn/Winter Collection 2022

With 10 new models in 5 new colors each, the current JvG fall/winter collection 2022 presents itself. Here, romantic autumn tones meet frosty colorations. Trendy colors like Lava Falls cooperate with Samoan Sun and oppose the cold Lichen Blue and Harbor Blue....

Trendreport Spring/Summer 2022

The new JvG spring/summer collection is more colourful than ever this year. A sea of meadow flowers is swept along by the wind of the Upper Austrian Salzkammergut and is not stingy with exciting colours. These flow into every single frame. The trend colours of the...

Spring/Sommer collection 2022

The current JvG spring/summer collection 2022 presents itself with 10 new models in 5 new colours each. Johann von Goisern of course has his finger on the pulse again, as the trend colours of the year such as Very Peri, Orchid, Azure Blue and Butter show off their...

Annual theme 2022

The Johann von Goisern annual theme 2022: Dare to be different In a world where even museums are nothing but monochrome cement buildings and the constant grey dominates, a colourful eyewear brand breaks through this barrier of bleakness and dreariness. The scenery...

External articles

Summer in the City

Summer time: time for a Johann von GoisernThe Eyewear Forum Magazine has taken a look at our seasonal sunglasses collection and explains the richness of colour behind it.You can read the whole report here: Summer in the City

Strong summer feelings from Bad Goisern

Summer may comeOptikum, the magazine for ophthalmic optics and optometry has written a summer report on the sunglasses collection from Johann von Goisern.You can read about it here: Strong summer feelings from Bad Goisern