Recent articles

With its origins in one of the most beautiful regions in the world. Johann von Goisern's new advertising campaign shows what the brand stands for: Joie de vivre Regionality Sustainability The colourful frames here show their origins in the Salzkammergut. The frames...

The Johann von Goisern annual theme 2023: Dare to be differentA Johann von Goisern has always had its origins in Bad Goisern on Lake Hallstatt. Inspired by the surrounding region that is in each of its strips, it also attracts international exotics while remaining...

"The colours for spring/summer 2023 are recalibrated for the new era we are entering. We mix escapism with reality. Wholeness and joy and welcome the exploration of extreme contrasts in mood and colour. This season's colours are grounding and basic while an uplifting,...

The new JvG spring/summer collection 2023 is here. 10 new models offer fans of fancy, regionality and joie de vivre exactly what they are looking for. The 6 new women's models, 3 new men's models and 1 new unisex model feature the crème de la crème of trend colours....

Competition in August This competition is open to the public and any private individual can enter.   What is there to win? 1st prize: iPad "Johann von Goisern"-Edition.* 2nd and 3rd prize: Traunbeutel "Johann von Goisern"-Edition, handmade in the Austrian...

With 10 new models in 5 new colors each, the current JvG fall/winter collection 2022 presents itself. Here, romantic autumn tones meet frosty colorations. Trendy colors like Lava Falls cooperate with Samoan Sun and oppose the cold Lichen Blue and Harbor Blue....

The new JvG spring/summer collection is more colourful than ever this year. A sea of meadow flowers is swept along by the wind of the Upper Austrian Salzkammergut and is not stingy with exciting colours. These flow into every single frame. The trend colours of the...

The current JvG spring/summer collection 2022 presents itself with 10 new models in 5 new colours each. Johann von Goisern of course has his finger on the pulse again, as the trend colours of the year such as Very Peri, Orchid, Azure Blue and Butter show off their...

The Johann von Goisern annual theme 2022: Dare to be different In a world where even museums are nothing but monochrome cement buildings and the constant grey dominates, a colourful eyewear brand breaks through this barrier of bleakness and dreariness. The scenery...

The current JvG autumn/winter collection 2021 presents 11 new models in 5 new colours each. Strong, self-confident colours such as Red, Blue or the trend colour of the year "Illuminating" show their artistic potential in 6 women's, 2 men's, 2 unisex and one unisex...