The Johann von Goisern annual theme for 2025: Dare to be different
This year’s ‘Dare to be different’ campaign focuses on what has defined Johann von Goisern from the very beginning: the distinctive stripes and where they draw their colourful inspiration from.
The stripes of a Johann von Goisern tell a story. Behind this is the desire to immortalise the colours of the flora and fauna from the region, which have had the strongest influence on a JvG version from the very beginning.
This is what happens in the campaign for 2025, where the stripes show flowers, meadows, animal patterns, rushing waterfalls and many other things that characterise the Austrian Salzkammergut in a lively visual language. For Johann von Goisern, the colours chosen for a setting are not just a means to an end, but a declaration of love for nature.
