1st place at ‘The Frame Affair’ in America, in the category ‘Art Everywhere You Look’
‘Johann von Goisern’ is now represented worldwide – with numerous strong partners who also present our Austrian eyewear brand to a design-savvy audience outside the country’s borders.
Our US partner GDI Optical was recently represented at ‘The Frame Affair’ trade fair in New York. There, the ‘Johann von Goisern’ brand attracted many curious glances and met with great interest. The focus was particularly on an unusual frame from the Art collection: GDI Optical CEO Steven Baach submitted the Art 034 model to the ‘Luxury Eyewear Trade Show’ – an exclusive part of the trade fair that honours artistic and unique eyewear models.
The Art 034 features an intricate, hand-drawn engraving that is digitised and milled into each individual frame with the utmost precision. Each pair of glasses is then carefully finished by hand – for a unique interplay of structure, depth and a perfect finish. The finely layered material thus unfolds its very special effect.
We are all the more delighted that our Art 034 model won 1st place in the ‘Art Everywhere You Look’ category – a prize awarded to particularly artistic and creative frames.
In total, only six awards were presented at the ‘Luxury Eyewear Trade Show’ in the USA – and ‘Johann von Goisern’ was delighted to receive one of them. A great honour for our entire team.
Steven Baach, our partner from GDI Optical, submitted our JA034 for the award and accepted the prize.
