The Johann von Goisern annual theme 2021: Dare to be different

Each Johann von Goisern is a unique creation, prepared with extraordinary ingredients. In doing so, it travels a long way from design expertise through various phases of craftsmanship before being arranged as a visually unique accessory.

The scenery shows clockwise the different production steps that each individual JvG goes through until it finds its way into the centre of our campaign as a colourful eye-catcher.

From the creative planning and design process to the natural materials that go into each setting and the many different refinement steps, each Johann von Goisern is the unique result of its special ingredients. The same applies here as for a delicious dish: You eat with your eyes (first)