Annual theme 2022

24. January 2022 | Annual theme, Press

The Johann von Goisern annual theme 2022: Dare to be different In a world where even museums are nothing but monochrome cement buildings and the constant grey dominates, a colourful eyewear brand breaks through this barrier of bleakness and dreariness. The scenery...

Annual Theme 2021

01. January 2021 | Annual theme, Press

The Johann von Goisern annual theme 2021: Dare to be different Each Johann von Goisern is a unique creation, prepared with extraordinary ingredients. In doing so, it travels a long way from design expertise through various phases of craftsmanship before being arranged...

Annual theme 2020

01. January 2020 | Annual theme, Press

Wearing a Johann von Goisern frame is not just about choosing a high quality product, but also about immersing yourself in an exciting story that distinguishes the brand from mainstream glasses.

Annual theme 2019

01. January 2019 | Annual theme, Press

The “Dare to be different” campaign 2019 is intended to highlight the trademark of Johann von Goisern: our unique laminating technique. A variety of colours that fits the face: Johann von Goisern combines harmonious design and top quality to create eyewear fashion that inspires!